MAXKLEEN | SUMMER CAMPAIGN

SUMMER CAMPAIGN

1. Strengthen core value of 2-in-1 MaxKleen softergent & reinforce functionality “sạch khuẩn-thơm mềm” through a hero 15-seconds video.

2. Consistently follow the strategic approach of MaxKleen Summer 2022 that is both distinctive (duality communication style) & strongly resonated with target audience in summer context.

THE IDEA

This summer, instead of being stuck at home, kids can finally return to camps, sports leagues, and other energetic summer activities. However, these activities can cause bacteria to attack kids. Therefore, mom needs MaxKleen Softergen.

This 15-second video will show how mom lets kids enjoy this normal summer to the fullest with the help of MaxKleen. 

Client: Maxkleen Vietnam
Agency: Saatchi & Saatchi VN
Associate Creative Director: Thach Thao
Copywriter: Vy Pham
Art Director: Quy Bui
Production House: Wrapparty