Vinamilk Proby - TVC

The brief: To introduce new Probi Gold featuring its benefit for stomach.

The idea: GOODNESS FOR TASTE AND STOMACH FOR THE FAMILY

With tasty visual and the clearance in indicating the problem, the film offers Probi Gold as a best-of-both-world solution. It starts from a fact that healthy food (like turmeric) is usually perceived to be not so tasty. So the harmonisation with honey is what consumers need.

Client: Vinamilk
Agency: Saatchi & Saatchi VN
Associate Creative Director: Thach Thao
Copywriter: Vy Vy
Art Director: Quy Bui
Visualiser: Le Vu Kien Duy
Animation Demo: Jessica Ly
Production House: Plan A