NGHỈ ĐÓN TẾT?! - RICKY STAR & MIN ft HOAPROX | OFFICIAL MUSIC VIDEO

The brief: KitKat is a everyday brand and not yet aligned with a cultural tension. By increasing KitKat’s role in helping to truly enjoy Tet break, we can increase KitKat association with Tet (Tet gifting, Tet wishes, Tet values).

The idea: IT'S TET, AGAIN OR IT'S TET AGAIN!

If a comma break could give a new meaning to a sentence, imagine what a break could do to us.

Client: KITKAT Vietnam
Agency: Saatchi & Saatchi VN
Associate Creative Director: Thach Thao
Copywriter: Thuy Đao
Art Director: Quy Bui
Production House: Wrapparty

Film Director: Khanh Vu