Ensure Gold Tết | VỚI BẠN, ĐIỀU GÌ THẬT SỰ LÀM NÊN TẾT?
The brief: MAKING TET BONDING MOMENT ENSURE MOMENT.
The idea: THE TET-MAKER
A story of people celebrating the traditional Tet across Vietnam. In these families, grandparents are those who always keep the tradition and pass it on, especially in Tet.
Challenge: We Need to reflect a unified messaging approach that Tet can be simplified but the core priorities are the health of parents and family bonding, highlight the context of Tet this year more clearly and consider reducing the advertising part further to highlight the emotional message.
Client: Abbott Vietnam
Agency: Saatchi & Saatchi VN
Associate Creative Director: Thach Thao
Copywriter: Thuy Dao
Art Director: Quy Bui
Production House: ViewFinder