Ensure Gold Tet - THE MOMENTS THAT MAKE TET
The brief: To make Ensure Gold a meaningful gift of strength in Tet.
The idea: THE MOMENTS THAT MAKE TET
Being busy all year round, we just want to have a 'simple Tet'. That's why we get bothered when our parents always make it so complicated when preparing for the New Year. But what we have missed is that our aging parents are trying their best to maintain the moments that make Tet so special.
Through a story that us adult children can all relate, Ensure Gold reminds us to make time to enjoy Tet properly with our parents and say thanks to them with the gift of strength.
Demo idea for client :)))
Thematic KV
Cover Facebook
Promotion
Red envelope
Client: Abbott Vietnam
Agency: Saatchi & Saatchi VN
Associate Creative Director: Thach Thao
Copywriter: Vy Vy
Art Director: Quy Bui
Production House: XC Production