Acecook - THE MEELEE BAND - 'FEAR NOTHING'
The brief: To introduce Acecook's key products in cup noodle category and help them engage the youth's attention.
The Idea: THE MEELEE BAND
We introduced The MeeLee - a band of Modern, CayKay Beef and CayKay Seafood - with their debut MV "Fear Nothing" (Không sợ gì!). By the message conveyed through MV lyrics, Acecook celebrates the attitude that makes the youth distinctive from others: Dare to experience, Have fun with the challenges and Fear nothing.
3 members of the band, 3 characters, were built in 3D and appeared throughout the film, which was an enormous workload for everyone.
Special thanks to Tao Nguyen who built the very first demo model for the 3 characters (which were bought immediately by our client ^^).
Client: Acecook Vietnam
Agency: Saatchi & Saatchi VN
Associate Creative Director: Thach Thao
Copywriter: Vy Vy
Art Director: Quy Bui
Designer & 3D demo: The Tao
Animation Demo: Tuan Bui
Singer: Phan Huy Khôi, Thach Thao
Production House: ViewFinderMedia
Film Director: Roni Kleiner
Producer: Ngan Le
Account: Vu Hoang Lam, Nhung Trinh