MSB Bank - “Cùng vươn Tầm” Brand Film

The brief: To help MSB, in its rebranding campaign, engage with its core target customers: SMEs, Home-business owners and Individuals.

The idea: TURN THE IMPOSSIBLE INTO THE INVINCIBLE

Every journey seems impossible at the very first step. MSB, with its Can-Do attitude, will accompany those who dare to kick off on making 'the impossible' their real achievement. That's the philosophy and the commitment from MSB to its customers, which was conveyed through authentic stories from 4 real customers.

KV

DIGITAL FILMS

Client: MSB Bank
Agency: Saatchi & Saatchi VN
Associate Creative Director: Thach Thao
Copywriter: Vy Vy
Art Director: Quy Bui
Production House: XC/ ProductionProducer: Yen Lam/ Film Director: Dada